Rahmon Coupe, Chief Executive of organic search engine solutions company YourAmigo Ltd, was last Thursday crowned Entrepreneur of the Year for Technology and Emerging Industries in the Central Region of the Australian Ernst & Young Awards, the world's most prestigious business award for entrepreneurs.

The unique Award recognises the achievements of people who inspire others with their vision, leadership and achievements in business. Mr Coupe puts his success down to pioneering new technologies, creating companies with a global focus and building a culture of innovation amongst staff.

"YourAmigo is an internationally successful company that exports over 99% of its sales to some of the largest companies in the world such as General Motors and the Home Shopping Network in the United States, and News Corporation and Sony throughout Europe," he said. "YourAmigo generates tens of millions of dollars in new sales for our clients - typically we deliver 3%-25% of their total online sales".

Evolving from an Adelaide-based University research project, YourAmigo has become the first company in the world to identify a new global market in automated search engine optimisation and create a prosperous pay-per-click business model.

"Our biggest achievement has been to grow profit and revenue at almost 100% per annum over the last 4 years including the half ending December 2008, where our sales increased by 85% compared to the half year ending 2007 when so many other companies struggled with the global recession." Mr Coupe said.

"This company's most important business attribute is our people. We are always looking for intelligent minds to join our team, as we recognise that strategy and vision can only go so far - working together, our company has managed to achieve great things that have made us global leaders in the organic search marketing space."

YourAmigo has also won the Asia Pacific Red Herring Top 100 Innovation Award, the Australian Information Industry Association's iAwards, Business SA's Export Awards, the Premier's Award for excellence and high achievement in exports, and the World Congress of IT Secrets of Australian IT awards. Company executives are also regularly approached to speak as thought leaders at events around the globe.

Omniture's customers can take advantage of YourAmigo's scalable SEO technology service, Spider Linker(TM), to fully optimise every page on large dynamic websites, while measuring site effectiveness with Omniture Web Analytics.

YourAmigo today announced it has met the requirements to achieve Omniture Accredited Application Partner status. As a result, its Next Generation Spider Linker SEO service is immediately available via Omniture Genesis. Companies can now use the Network to access the YourAmigo services identified in Omniture SiteCatalyst(R).

Traditional SEO uses manual methods to modify software code in web pages to improve rankings in the organic listings of Internet search engines. These manual processes are time intensive, resulting in few pages being optimised and an inability to keep up-to-date with changes to the website content and changing search engine ranking algorithms. SEO specialists can use Omniture's SiteCatalyst to quantitatively measure Web site conversion success in real-time, then using YourAmigo's Spider Linker, they can fully optimise large Web sites on an ongoing basis.

About Omniture Genesis

The era of Web 2.0 has changed the rules of marketing; new ways of engaging customers and enriching their experience are now critical for business success. As a result, companies are realising they must integrate their marketing environments much more quickly and easily in order to optimise ROI. Omniture Genesis will help marketers by automating the integration process.

Omniture Genesis enables "Plug-and-Play" online marketing-an essential capability for powering the new world of Marketing 2.0. A catalogue of pre-built integrations are visually mapped by the marketer to create an integrated marketing ecosystem. Omniture Genesis includes a showcase of accredited marketing application providers which include leading companies in the following application categories:

- Ad Serving - Affiliate Marketing - Customer Experience - Customer Relationship Management (CRM) - E-mail marketing - Information access - Mobility - Offer Testing & Optimization - Rich media - Search Engine Marketing - Site Search and Internal Search - Search Engine Optimization "Many of YourAmigo's clients already use Omniture with great success," said Rahmon Coupe, CEO of YourAmigo. "For Omniture's clients, YourAmigo's accreditation with Omniture is a validation of YourAmigo's SEO technology and ability to enhance their performance in the search engines. YourAmigo has changed the SEO world by using it's intelligent technology and pay for performance business model where we share the risk and reward with our clients."

"Omniture helps companies not only drive traffic to their Web sites, but also create persuasive experiences," said John Mellor, SVP Business Development at Omniture. "With Omniture's SiteCatalyst and YourAmigo SEO, marketers can assure their Web sites are optimised in real time, ultimately leading to increased levels of conversion."

About Omniture

Omniture, Inc., is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyse information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practises, consulting, customer support and user training provided through Omniture University(TM). Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. http://www.omniture.com

About YourAmigo

YourAmigo is the world's leading search engine solutions company with offices in the USA, Europe and Asia Pacific. YourAmigo's clients include Reebok, HSN Catalog Services, PartStore, Boston Scientific, Internet Retailer, Pricerunner and Sony.

Internet company YourAmigo has been selected by leading publisher Red Herring, as one of the top 100 technology companies of the year, for its next generation Search Engine Optimization (SEO) technology.

YourAmigo is a global provider of SEO services to large internet B2C, B2B and information websites, including Sony, Reebok, HSN Catalog Services, Boston Scientific and Cox Media.

Traditional SEO uses manual methods to modify software code in webpages to improve rankings in the organic listings of internet search engines. These processes are limited by their time intensiveness, resulting in few pages being optimised and an inability to keep up-to-date with changes to the website content and changing search ranking algorithms. YourAmigo has solved these problems with a scalable technology service which allows its SEO practitioners to fully optimise large websites on an on-going basis.

"We started life as a developer of our own search engines which we sold to companies like the Tribune Company and McGraw-Hill, but then turned our business towards helping websites to perform to their optimal potential in the internet search engines" said YourAmigo CEO, Rahmon Coupe .  "We are generating significant revenue for our clients by using our unique technology to rank all our clients' website products highly in Google, Yahoo, MSN and Baidu.  These products were previously largely invisible to the search engines, but now they rank in the top ten results".

YourAmigo has changed the SEO world by using its intelligent technology and a Pay-Per-Click (PPC) business model where they share the risk and reward with their clients.

"Companies are already spending lots of money on search engine advertising, yet the main search results account for 85% of all clicks, and you cannot pay Google to be in this valuable area which is only based on search relevance.  Our technology service has successfully increased our clients' natural search revenue by over 800% in many cases" said Mr Coupe.

Red Herring evaluated the hottest technology companies on the basis of technology innovation, management strength, market size, investor record, customer acquisition and financial health to arrive at the Top 100 innovators.

American Chronicle reports that paid search programs compare unfavourably with organic search programs because up to 85% of searches ignore paid listings whilst organic search results account for 87% of clicks. The result is a better ROI for organic search campaigns over paid search campaigns in 3 out of 4 cases where management of SEO campaigns has been outsourced to marketing firms. This difference is likely to increase with the announcement by Google that it will be taking page relevancy into account when determining the order in which paid search listings will appear. As a result, paid search campaigns will need to be linked to web pages with good organic search features. Read the full story at American Chronicle.

The world leader in organic search marketing services, YourAmigo, has been able to consistently provide 3%-25% extra revenue to clients over the lifetime of organic search campaigns, the company found after reviewing three years of data.

YourAmigo's artificial intelligence technology, Spider Linker™, manages approximately 60 million pages for clients in 32 countries and uses statistically-relevant user behaviour data to bridge the gap between traditional search campaigns that primarily identify top selling keywords, and the millions of different search phrases online shoppers use everyday which are often not optimised for.

Ken Saman, YourAmigo's VP of Operations explained, "This is an extremely important strategy for Online Marketing Managers to consider," he said. "Not only does YourAmigo provide a service that converts on thousands of previously unidentified search terms, but we create a more positive shopping experience for the client," he continued. "Searchers find our clients' products much more easily as our pages rank so highly due to the specific nature of the relevant content."

Gary Smith, VP Worldwide Marketing stated, "One of our blue-chip clients is one of the world's top three computer manufacturers - using Spider Linker's artificial intelligence capabilities, we captured over $16 million in completely new, untapped revenue in just five months," he said. "The campaign was so successful that Spider Linker™ was expanded to 14 new countries."

Spider Linker's portfolio of organic search marketing services also improved conversions by 29.1% through its real-time contextual advertising capabilities, out-of-stock and end-of-line product management, multivariate testing, and by targeting top-selling and profitable products, whilst addressing changes in real time.